ABOUT US


STRATEGIC

K-BEAUTY COMPANY

"BUILD. CONNECT. AMPLIFY."


NAUGHTY CHOICE focuses on three core business pillars essential for the global expansion of K-Beauty.


01

BUILD | SKOOLIES (PB BRAND)

High-Quality, Customized Hypoallergenic Skincare for Sensitive Skin 


  • Essence-Oriented Design : High-quality, hypoallergenic skincare specifically engineered and designed for sensitive skin.

  • Data-Driven Solutions : Precise formulations perfected through rigorous consumer data analysis and dedicated R&D for sensitive skin types.

  • Global Standard : Setting a new benchmark for high-quality beauty, trusted by discerning global consumers and professional aesthetic channels.


[OUR EDGE] Shattering the "budget-friendly" stereotype of K-Beauty, we define a clear target—sensitive skin—and commit to uncompromising, high-quality product engineering.


02

CONNECT | STRATEGIC DISTRIBUTION

The 'General Partner (GP)' for Global Clients


  • Data-Driven Market Intelligence : Professionals from global consulting and finance backgrounds provide precise analysis of regional climates, trends, and purchasing power to establish optimal market entry strategies.

  • Tailored Brand Curation : We strictly vet high-potential brands from a pool of 35,000 K-Beauty companies, ensuring 100% authenticity through direct headquarters partnerships.

  • Consolidated Logistics & Transaction Efficiency : Aggregating multi-brand orders and logistics into a single window to minimize administrative overhead and transaction risks for global buyers.

[OUR EDGE] Beyond mere brokerage, we provide a profit-managed GP solution, ensuring global capital is invested in the most optimal K-Beauty assets.


03

AMPLIFY | COLLECTIVE INTELLIGENCE MARKETING (CIM)

THE TERRY EDIT: Intelligence Media Powered by CIM (Coming Soon)


  • Trust-Building via Expert Persona : Transcending the limits of corporate channels by sharing a beauty expert’s authentic lifestyle and values, fostering deep emotional resonance and irreplaceable user loyalty.

  • Collective Intelligence Marketing (CIM) : A proprietary participatory solution merging expert analysis with empirical data from a global community. We collectively test products and accumulate data to prove a brand’s true value through logic.

  • Expanding Global Business Value Chains : Connecting global buyers and discerning consumers through verified trust and sophisticated data, ensuring K-Beauty brands achieve powerful authority in the global market.

[OUR EDGE] We prove products through 'Intelligence', moving beyond mere 'Influence'. Our unique media strategy maximizes market penetration through authentic lifestyle-integrated marketing and unrivaled empirical analysis reports.

ABOUT US


STRATEGIC K-BEAUTY COMPANY

"BUILD. CONNECT. AMPLIFY."


NAUGHTY CHOICE focuses on three core business pillars essential for the global expansion of K-Beauty.


01

BUILD | SKOOLIES (PB BRAND)

High-Quality, Customized Hypoallergenic Skincare for Sensitive Skin 


  • Essence-Oriented Design : High-quality, hypoallergenic skincare specifically engineered and designed for sensitive skin.

  • Data-Driven Solutions : Precise formulations perfected through rigorous consumer data analysis and dedicated R&D for sensitive skin types.

  • Global Standard : Setting a new benchmark for high-quality beauty, trusted by discerning global consumers and professional aesthetic channels.


[OUR EDGE] Shattering the "budget-friendly" stereotype of K-Beauty, we define a clear target—sensitive skin—and commit to uncompromising, high-quality product engineering.


02

CONNECT | STRATEGIC DISTRIBUTION

The 'General Partner (GP)' for Global Clients


  • Data-Driven Market Intelligence : Professionals from global consulting and finance backgrounds provide precise analysis of regional climates, trends, and purchasing power to establish optimal market entry strategies.

  • Tailored Brand Curation : We strictly vet high-potential brands from a pool of 35,000 K-Beauty companies, ensuring 100% authenticity through direct headquarters partnerships.

  • Consolidated Logistics & Transaction Efficiency : Aggregating multi-brand orders and logistics into a single window to minimize administrative overhead and transaction risks for global buyers.

[OUR EDGE] Beyond mere brokerage, we provide a profit-managed GP solution, ensuring global capital is invested in the most optimal K-Beauty assets.


03

AMPLIFY | COLLECTIVE INTELLIGENCE MARKETING (CIM)

THE TERRY EDIT: Intelligence Media Powered by CIM (Coming Soon)


  • Trust-Building via Expert Persona : Transcending the limits of corporate channels by sharing a beauty expert’s authentic lifestyle and values, fostering deep emotional resonance and irreplaceable user loyalty.

  • Collective Intelligence Marketing (CIM) : A proprietary participatory solution merging expert analysis with empirical data from a global community. We collectively test products and accumulate data to prove a brand’s true value through logic.

  • Expanding Global Business Value Chains : Connecting global buyers and discerning consumers through verified trust and sophisticated data, ensuring K-Beauty brands achieve powerful authority in the global market.

[OUR EDGE] We prove products through 'Intelligence', moving beyond mere 'Influence'. Our unique media strategy maximizes market penetration through authentic lifestyle-integrated marketing and unrivaled empirical analysis reports.

Company: NAUGHTY CHOICE   |   CEO: TERRY KIM   |   Business Registration No.: 850-35-01347

Address: A-301, Sangil Building, 35 Seongnam-ro, Seo-gu, Incheon

Office: +82-32-577-3320

E-mail: welcome@naughtychoice.kr

Copyright ⓒ 2024 by Naughty Choice. All rights reserved.

Company: NAUGHTY CHOICE   |  CEO: TERRY KIM

Business Registration No.: 850-35-01347

Address: A-301, Sangil Building, 35 Seongnam-ro, Seo-gu, Incheon, South Korea

Office: +82-32-577-3320

E-mail: welcome@naughtychoice.kr

Copyright ⓒ 2024 by Naughty Choice. All rights reserved.